Stephanie Boyette Nelson

• Charlotte, NC

I'm Stephanie Boyette Nelson, Social Media Maven in the Charlotte, NC Metro Area.

Stephanie Boyette Nelson's Bio:

Stephanie Boyette Nelson's Experience:

• Senior Social Media Strategist at Better Web People

  February 2011 - December 2011

  * Helped small business owners manage their online reputations through social media such as Facebook, Twitter and LinkedIn. * Managed client social profiles such as Google Places, Merchant Circle, Superpages and more. * Wrote company blog posts. * Managed company Twitter and Facebook feeds, as well as LinkedIn page. * Managed client blog post orders. * Researched trends in social media marketing and implemented them appropriately internally and to clients.

• Senior Social Media Strategist at Better Car People

  February 2011 - December 2011

  * Reputation Management - kept clients up-to-date on reviews they've received across multiple online outlets, assisted in responding to any poor reviews, provided collateral to aid in requesting new online reviews * Social Media Management - ensured blog articles post accurately to dealership Twitter and Facebook accounts, set up new blogs according to company policy, assisted as needed in dealership updates to Facebook welcome pages and events * Best Practices - stayed on top of latest trends and changes to search engine algorithms to make sure advice company gives clients is in line with new and upcoming best practices * Managed client blog post orders. * Managed company Facebook and Twitter feeds.

• Marketing Performance Analyst at Yodle, Inc

  September 2009 - February 2011

  * helped to pilot “Split Pod” concept in which the Internet Marketing Specialist role is split into two roles – Search Marketing Consultant (client facing, main point of contact for clients) & Marketing Performance Analyst (back-end role, focused on making necessary changes to accounts for them to perform optimally). Concept was deemed a success in January 2010 & rolled out to all teams, company-wide. * Worked with team of five Consultants & four Analysts. Analyzed and optimized accounts as necessary for each Consultant. Daily activities included setting up & editing account websites using Yodle templates implementing current best practices, editing existing keyword portfolios, writing/editing pay-per-click ad copies & writing/editing online business profiles for push to search engines’ local business listings. Online advertising avenues consisted of Google, Yahoo, MSN, smaller referrer sites & approximately 70 online directories. * For SEO clients, chose keywords for which site was optimized & worked with outside vendors for video & content optimization. * Member of initial Twitter Team for the company, using Twitter to send messages about the company. Took lead on presenting Twitter 101 training to team members not as familiar with the tool. * Worked with Director of SEO and SEO Project Manager to take lead on Yodle Organic blog.

• Internet Marketing Specialist at Yodle, Inc

  March 2008 - September 2009

  Managed online advertising for book of business of approximately 60 to 100 accounts at a given time. Daily activities included setting up & editing account websites using Yodle templates implementing current best practices, editing existing keyword portfolios, writing/editing pay-per-click ad copies & writing/editing online business profiles for push to search engines' local business listings. Online advertising avenues consisted of Google, Yahoo, MSN, smaller referrer sites & approximately 70 online directories. Acted as first line of client communication regarding their online accounts - training on using Yodle client platform, feedback on account performance & billing questions, suggestions for promotions, etc. Assisted various departments in special projects: marketing department in writing of client & prospect newsletters; production department in creation of keyword-rich content to boost SEO efforts on templated websites; client services department in training of new Interactive Marketing Specialists & logo development for clients.

• Manager of Marketing & Special Events at Mann Travels

  November 2005 - March 2008

  Designed marketing proposals & handled budget negotiations; coordinated with vendors on all marketing efforts; managed advertising budget & vendor co-op accounts; conducted reviews & strategic planning on reports regarding volume, conversion, market codes, etc. Handled all web project management - coordinated with web designers on look & functionality of website; coordinated SEO & PPC efforts with contracted SEM company, including writing/editing SEO copy, PPC & SEO keyword generation, etc.; orchestrated efforts of all online advertising; reviewed & handled URL accounts/deadlines; updated promos on website. Designed print ads for the Charlotte Observer, Charlotte Jewish News and other miscellaneous publications; handled final proofing and approval on all marketing (ads, PR, invoices, yellow pages, etc.). Coordinated all aspects of television advertising - coordination with vendors, design, scripting, proofing, etc. Developed, designed & coordinated company promotions & events with marketing team. Led marketing & web meetings; handled troubleshooting & problem resolution for marketing department.

• Marketing Coordinator at Mann Travels

  April 2002 - November 2005

  Coordinated various areas of internal & external websites - responsible for providing weekly ad back-up to agents; updated internal website as needed; wrote/updated Hot Deals, agent info & press releases on websites; wrote, designed & sent e-mail blasts; managed pay-per-click campaign & budget for Overture/Yahoo & Google. Researched, wrote & sent all company press releases; wrote & proofed company's sections of the American Express Newsletter; designed & gathered all mailing lists for weekly mailings. Handled co-op advertising billing - coordinated monthly invoices for 30 vendors; provided internal spending reports to marketing department manager & accounting department. Handled all aspects of ads for Mann Travels' outlying markets - reserved space, gathered offers, designed layouts. Provided support for all company events and employee requests - flyers, invitations, e-mail templates, brochures, etc.

• Freelance/Contract at Nelson Marketing & Design

  February 2002 - April 2002

  Designed ads, brochures, presentations, flyers & mailers; wrote & mailed press releases for a variety of clients.

• Marketing Associate at Choate Construction Company

  November 1999 - February 2002

  Handled design for ads, mailers, RFPs, brochures, etc.; wrote all Charlotte office press releases, as well as text for mailers & brochures - all by specified deadlines. Managed vendor relations with photographers, printers, company apparel providers; gathered ideas for company apparel & gifts; followed-through on requests (internal & external) for company information or photography. Worked with company web designer on "Carolinas" portion of the website; coordinated "Carolinas" website content, editing pictures & text for offices

• Marketing Assistant at Okuma America

  May 1998 - November 1999

  Proofread & copyedited for company newsletters & magazines; wrote for employee & distributor newsletters; produced department's monthly report. Coordinated events & tours; handled market analysis; supported department projects.

• Marketing Assistant at Okuma America

  May 1998 - November 1999

  Proofread & copyedited for company newsletters & magazines; wrote for employee & distributor newsletters; produced department's monthly report. Coordinated events & tours; handled market analysis; supported department projects.

• Territory Sales Manager at Philip Morris

  June 1997 - March 1998

  Built sales, volume, market share & profitability in accounts. Implemented company contracts, promotions & programs. Controlled expenditures & generated cost efficient sales under volatile market conditions.

• Intern/Administrative Assistant at The William Gargan Agency

  February 1995 - June 1997

  Wrote & proofread marketing booklets, press releases, newsletter articles & redesigned newsletters. Conducted research & interviews for upcoming articles & meetings with clients.

• Social Media Maven at SBN Marketing

  December 2011

  * Helped small business owners manage their online reputations through social media such as Facebook, Twitter and LinkedIn. * Managed client social profiles such as Google Places/Google+ Local, Merchant Circle, Superpages and more. * Wrote company blog posts. * Managed company Twitter and Facebook feeds, as well as LinkedIn page. * Managed client blog article orders and posts. * Researched trends in social media marketing and implemented them appropriately internally and to clients.

Stephanie Boyette Nelson's Education:

• University of North Carolina at Chapel Hill

  1993 – 1997
  BA
  Concentration: Journalism/Public Relations

Stephanie Boyette Nelson's Interests & Activities: